White papers

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Beyond measure: Making social care count

In a KPI-driven world, a successful social media strategy must align with top-priority business goals.

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How to define automation success and communicate ROI

Effectively calculating ROI of automation implementations includes taking into consideration key factors such as productivity, cost savings, time savings, compliance and data quality. ...

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Definitive Cloud Governance Guide: 11 Tenets of Cloud Strategy

Rethinking enterprise account organization models is critical to improved Cloud governance. Today’s cloud providers are adding robust features to their catalogs to facilitate isolating workloads in Organization Units. ...

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DevSecOps: Building secure enterprise applications, at speed

Customers are demanding better applications, faster. As high velocity application development becomes an organizational priority in response to customer demand, so too does security. ...

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Prepare to protect: Creating an effective social media crisis plan

A faulty product, a marketing campaign gone wrong, or a slip of a tweet. It happens to the best of brands. A social media crisis can happen at any time, so preparation is key. ...

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Effectively managing the volume of social media activity

As requests for issue resolution via social channels increase, brands must combine tech with talent to meet online customer demand.

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Using AI (not just NPS®) to improve the contact center customer experience (CX)

This white paper provides an in-depth insight on how integrating Artificial Intelligence along with NPS® helps in improving contact center customer experience

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Hyper-personalize CX using customer data platforms

Disaster-proof your business data on the cloud. Explore the white paper to leverage cloud-based disaster recovery systems for effectively handling disasters and ensure holistic protection of enterprise data.

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Customer Relationship Management (CRM)

Selecting a retail CRM system: Must-read guide

This comprehensive guide will help retailers properly assess and evaluate retail CRM systems to select the best solution for their business needs.

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Level-up cybersecurity and thrive in the digital era

Download our recent whitepaper and get an in-depth overview of the latest cybersecurity landscape and how your business needs to scale up to understand and defend your data against pervasive cyberattacks.

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How to create an enterprise mobile strategy

A complete guide on how to create an Enterprise Mobile Strategy for your business, which will help you build an empowered, more efficient workforce and increase revenue and profitability.

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The complete guide to evaluating customer data platforms

This comprehensive guide will help organizations properly assess and evaluate CDP systems to select the best solution for their business needs...

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Transforming the marketing department for the digital age

Marketing has evolved as the most important strategic function for global organizations and is becoming an integral part of an organization’s long-term strategy.

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Disaster recovery and the viability of a cloud-based solution

In this digital economy, data is the currency. And you don't want to lose your currency. Cloud solutions make it easy to manage and back up data in the event of a disaster.

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You need to know about CDPs

Everything you need to know about customer data platforms

As marketing organizations look to gain efficiencies and target customers in parallel, Customer Data Platforms (CDPs) truly are a marketer's best friend...

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DevOps and cloud: A Dynamic duo to accelerate your business performance

Leverage DevOps to build and deploy IT applications on multi-cloud environments with speed and accelerate customer experience innovation.

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Machine learning 101 for savvy retail marketers

This white paper outlines strategies and tactics for marketers to make the best use of machine learning in creating a data-powered retail organization.

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