Power your customer data to deliver meaningful customer experiences.

Modern-day businesses are engaging with their customers in real time, and to make the most of these interactions, businesses need to understand their customers at a granular level. What are customers’ tastes and preferences, what channels do their customers choose, where do they research about products and services, and when do they make buying decisions? Unifying all the data from integrated marketing channels for achieving customer intelligence will be a game changer.


How Marketers Use Customer Data

customer data uses

Make the Most of Your Customer Data with HGS Digital

HGS Digital offers end-to-end services in customer data management, analytics, and campaign management to help global businesses harness the power of customer intelligence to drive long-term business value. Our strategic partnership with leading MarTech companies like Salesforce, Tealium, and Oracle help our customers transform into a data-driven business.


Our Data-Driven Marketing Services

icon-vendor-evaluation Strategy and Vendor Evaluation

HGS Digital helps you establish a strategic road map to kick-start your data-driven marketing initiatives. Our team of qualified data scientists provides expert guidance in the areas of data strategy road map, vendor evaluation, and solution architecture / proof-of-concept, to help you align your data-driven marketing strategies with your key business objectives.

implementation services Implementation Services

Rapidly deploy future-ready marketing solutions with our full range of data-driven marketing implementation services. We seamlessly collaborate with your operational and IT teams, sharing our deep domain knowledge and technical expertise to ensure your implementation journey is a success.

support and optimization Support and Optimization

HGS Digital's support services can ensure that you scale up continuously and make the most of your data-driven marketing solutions. Our support services include: ongoing enhancements and improvements, 24/7 admin support and maintenance, and data sciences reporting, visualization and recommendations.


We implement data-driven marketing through:

icon-cdp-square Customer Data Platforms

We help organizations break down the data silos and bring together diverse customer data under one roof. We facilitate strategic road map building to help organizations build robust customer data platforms to drive better marketing decisions.


big-data-icon-square Analytics & Insights

Transform into a data-driven business. HGS Digital's big data analytics and consulting services help businesses make informed decisions by efficiently collecting and analyzing day-to-day operational data to drive business success.


icon-automation-square Marketing Automation

Improve customer engagements by leveraging behavioral data of your customers on the go. We help you create successful marketing campaigns across web, social, email, mobile and more.


icon-tags-square Web Analytics & Tag Management

Our team of tag management and analytics experts, experienced in working with industry-leading enterprises like Tealium and Google, will help you manage and monitor your online campaign performance and gain true insights from your website traffic.

icon-heatmap Heat-Map Tools

Improve your website conversion rates by leveraging heat-map tools. We ensure you are powered with the right user insights to provide your website visitors with the right information every time.

icon-personalization-square A/B Testing & Personalization

Improve customer engagement and loyalty by personalizing your marketing communications. We leverage the best A/B testing tools in the industry to help you deliver marketing messages personalized to your customer preferences.

icon-ppc-square PPC Campaigns

Improve your ROI from your pay-per-click advertising spends. Our team of search engine marketing experts helps you strategize, execute, and optimize PPC campaigns for optimized results.

Search engine optimization Search Engine Optimization

Our customized search engine optimization services are designed to help you top the charts on the search results and deliver high quality and relevant traffic to your website.

Our Data-Driven Marketing Technology Partners

Contact us for more insights on data-driven marketing.

Let our combined expertise help you get ahead.