Marketing Analytics
Kickstart your data-driven marketing initiatives
With a substantial increase in customer interaction channels, marketers often face the daunting task of understanding consumer behavior and getting business insights across these touchpoints. Data becomes the foundation through which consumer behavior can be tracked, analyzed, and understood to better business outcomes.
Marketing analytics can reveal insights on customer behavior and preferences during the customer journey. Leveraging such insights can lead to incremental revenues through better conversations with the customer and better conversion in the marketing funnel. However, many organizations do not fully integrate data into their marketing strategy.
HGS’s Marketing Analytics helps kick-start your data-driven marketing initiatives. Our offerings include quick-start implementations, managed services, custom implementations, and strategic road maps. All services include our recommended onsite workshops to bring together stakeholders, accelerate the project timeline, and ensure efficient knowledge transfer and training.
Our data-driven marketing services
Strategy and vendor evaluation
HGS Digital helps you establish a strategic road map for data-driven marketing initiatives. Our team of qualified data scientists provides expert guidance in the areas of data strategy road maps, vendor evaluation, and solution architecture/proof-of-concept to help align your data-driven marketing strategies with key business objectives.
Implementation services
We help you rapidly deploy future-ready marketing solutions with a full range of data-driven marketing implementation services. We seamlessly collaborate with your operational and IT teams, with our deep domain knowledge and technical expertise, to ensure your implementation journey is a success.
Support and optimization
HGS Digital's support services can ensure that you scale up continuously and make the most of your data-driven marketing solutions. Our support services include ongoing enhancements and improvements, 24/7 admin support and maintenance, data sciences reporting, visualization and recommendations.
We have over a decade of success in marketing automation strategy, implementation, and managed services.
HGS Digital can help:
- Better understand and document your critical business and marketing requirements
- Create an effective implementation plan to track success metrics and achieve key objectives
- Deliver a best-in-class marketing automation solution that is scalable, flexible, and easy to maintain
As experts in Salesforce and Oracle Marketing Cloud, our team of experienced consultants deliver marketing automation solutions that cover all of these critical areas: lead nurturing, prospect scoring, personalization, customer journey mapping, data collection, and understanding a prospect's digital body language.
Assess your marketing analytics maturity
At HGS Digital, we use the maturity model shown below to benchmark our customer’s marketing analytics maturity and help them to move up the value chain.
Based on our extensive experience with marketing organizations, we have developed this maturity model for data-driven marketing. The model has four distinct stages from least maturity to highest maturity. Each stage is associated with a set of data and related marketing actions that will deliver strategic value to the company. We use this model to help benchmark the current stage of the customers’ marketing initiatives. We develop a set of activities to move them to the next stage in marketing maturity that will deliver greater strategic value.
A unified customer data platform (CDP) from HGS Digital lets your data work for you
To build a truly personalized experience, businesses need to capture and combine data from various channels. A customer data platform is a marketing system that unifies customer data in a persistent database that can be accessed by other systems. This process creates a 360° view of the customer from the marketing perspective and enables organizations to implement data-driven initiatives. Since many marketing technologies are in siloes, the CDPs enable marketers to tie the data together among systems in real-time, enabling them to segment and target their customers better.
Hyper-personalization—the key to what customers want
As competition intensifies in every market, marketers are challenged to design campaigns that address specific customer needs, wants, and preferences. Personalization is the next frontier in marketing campaign design and development wherein there is a shift from viewing the market as a collection of segments to a segment of one. To enable targeting individual prospects and customers, a variety of qualitative and quantitative data needs to be collected across channels in real time. Let HGS Digital help to enable your customer’s journey toward hyper-personalization.
Customer 360 data and hyper-personalization workshop
Learn how innovators are hyper-personalizing experiences and building a customer 360 view using data.
Mar-tech and marketing analytics strategy workshop
Learn how to align mar-tech-stack with marketing and business goals and perform web analytics audit.
FAQs
Data and analytics-related services
HGS Digital provides end-to-end data and analytics services.
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