Marketing Analytics

Data-driven marketing for the digital customer

Kickstart your data-driven marketing initiatives

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With a substantial increase in customer interaction channels, marketers often face the daunting task of understanding consumer behavior and getting business insights across these touchpoints. Data becomes the foundation through which consumer behavior can be tracked, analyzed, and understood to better business outcomes.

Marketing analytics can reveal insights on customer behavior and preferences during the customer journey. Leveraging such insights can lead to incremental revenues through better conversations with the customer and better conversion in the marketing funnel. However, many organizations do not fully integrate data into their marketing strategy.

HGS’s Marketing Analytics helps kick-start your data-driven marketing initiatives. Our offerings include quick-start implementations, managed services, custom implementations, and strategic road maps. All services include our recommended onsite workshops to bring together stakeholders, accelerate the project timeline, and ensure efficient knowledge transfer and training.

Our data-driven marketing services

Strategy and vendor evaluation

HGS Digital helps you establish a strategic road map for data-driven marketing initiatives. Our team of qualified data scientists provides expert guidance in the areas of data strategy road maps, vendor evaluation, and solution architecture/proof-of-concept to help align your data-driven marketing strategies with key business objectives.

Implementation services

We help you rapidly deploy future-ready marketing solutions with a full range of data-driven marketing implementation services. We seamlessly collaborate with your operational and IT teams, with our deep domain knowledge and technical expertise, to ensure your implementation journey is a success.

Support and optimization

HGS Digital's support services can ensure that you scale up continuously and make the most of your data-driven marketing solutions. Our support services include ongoing enhancements and improvements, 24/7 admin support and maintenance, data sciences reporting, visualization and recommendations.

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We have over a decade of success in marketing automation strategy, implementation, and managed services.

HGS Digital can help:

  • Better understand and document your critical business and marketing requirements
  • Create an effective implementation plan to track success metrics and achieve key objectives
  • Deliver a best-in-class marketing automation solution that is scalable, flexible, and easy to maintain

As experts in Salesforce and Oracle Marketing Cloud, our team of experienced consultants deliver marketing automation solutions that cover all of these critical areas: lead nurturing, prospect scoring, personalization, customer journey mapping, data collection, and understanding a prospect's digital body language.

HGS's data-driven marketing-maturity model that shows 4 stages of marketing maturity

Assess your marketing analytics maturity

At HGS Digital, we use the maturity model shown below to benchmark our customer’s marketing analytics maturity and help them to move up the value chain.

Based on our extensive experience with marketing organizations, we have developed this maturity model for data-driven marketing. The model has four distinct stages from least maturity to highest maturity. Each stage is associated with a set of data and related marketing actions that will deliver strategic value to the company. We use this model to help benchmark the current stage of the customers’ marketing initiatives. We develop a set of activities to move them to the next stage in marketing maturity that will deliver greater strategic value.


A unified customer data platform (CDP) from HGS Digital lets your data work for you

To build a truly personalized experience, businesses need to capture and combine data from various channels. A customer data platform is a marketing system that unifies customer data in a persistent database that can be accessed by other systems. This process creates a 360° view of the customer from the marketing perspective and enables organizations to implement data-driven initiatives. Since many marketing technologies are in siloes, the CDPs enable marketers to tie the data together among systems in real-time, enabling them to segment and target their customers better.

CDP starts with data collection, then segmentation, which informs campaign execution
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Hyper-personalization—the key to what customers want

As competition intensifies in every market, marketers are challenged to design campaigns that address specific customer needs, wants, and preferences. Personalization is the next frontier in marketing campaign design and development wherein there is a shift from viewing the market as a collection of segments to a segment of one. To enable targeting individual prospects and customers, a variety of qualitative and quantitative data needs to be collected across channels in real time. Let HGS Digital help to enable your customer’s journey toward hyper-personalization.

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Customer 360 data and hyper-personalization workshop

Learn how innovators are hyper-personalizing experiences and building a customer 360 view using data.

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Mar-tech and marketing analytics strategy workshop

Learn how to align mar-tech-stack with marketing and business goals and perform web analytics audit.


A CDP collects and integrates real time, persistent data to provide a 360-degree customer view.
No. In fact, segmentation becomes more powerful, granular, and critical.
Most CDPs provide an experimentation platform where dynamic A/B testing can be done to test variations for statistical significance in a seamless manner.
Off the shelf CDP solutions provide connectors, identity resolution capabilities and AI/ML capabilities that help in customer scoring.
Typically, it takes about 1-2 months to get the initial use-cases implementation. The duration for overall implementation depends on several factors such as scope of data, integration complexity and desired outcomes.

Data and analytics-related services

HGS Digital provides end-to-end data and analytics services.

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Data engineering and business intelligence

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Predictive and cognitive analytics

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Consumer and business analytics

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