Using a Robust Digital Content Management System (CMS) to Handle Multiple Marketing Assets

May 15, 2018

About Our Client

Dave Thomas opened first restaurant in 1969 in Columbus, Ohio. Now, the world’s third largest quick-service hamburger company, with 6,500+ franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories worldwide.

When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers.


Needs and Challenges

  • Enhance user experience
  • Provide nutrition information on products, location-based services in “Find It” and “Careers” with Maps integration
  • Manage & maintain promos and product images
  • Provide social content across various sections of the site
  • Support internationalization

Solutions & Services Provided

  • Oracle AJAX-based Web Service calls dynamically providing nutrition information,  location-based services in “Find It” and “Career” with Maps integration
  • Manage and maintain promos, product images, and social content
  • Supports consumption of external data feeds via custom REST API Web Services using Jersey, for Products and Jobs
  • Design supports internationalization with an English locale

Visualization of Project Outcomes


HGS Digital has over 12 years’ experience building digital solutions and over a decade of experience in delivering successful cloud solutions to leading enterprises. We firmly believe cloud computing can fundamentally change the technology landscape and contribute to business success. Delivering the client’s CMS in a fully managed cloud model empowered them to reduce total cost of ownership (TCO) and achieve digital transformation with improved customer experiences.

Let our vision and expertise help you get ahead.