Case Study

Using a robust digital content management system (CMS) to handle multiple marketing assets  

About our client

Dave Thomas opened first restaurant in 1969 in Columbus, Ohio. Now, the world’s third largest quick-service hamburger company, with 500+ franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories worldwide.

When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers.

Business challenges

The client needed to address the following:

  • Enhance user experience
  • Offer nutrition information on products, location-based services in “Find It” and “Careers” with maps integration
  • Manage and maintain promos and product images
  • Provide social content across various sections of the site
  • Support internationalization

The solution

  • Oracle AJAX-based Web Service calls dynamically providing nutrition information, location-based services in “Find It” and “Career” with maps integration
  • Manage and maintain promos, product images, and social content
  • Supports consumption of external data feeds via custom REST API Web Services using Jersey, for Products and Jobs
  • Design supports internationalization with an English locale

Visualization of project outcomes

Wendys Website Homepage

Book a strategy consultation

HGS Digital provides intelligent automation, AI, analytics, cloud services, and DigiCX® services to leading enterprises. Specializing in a technology-agnostic approach, our solutions help to improve customer engagement, optimize operations, reduce cost and increase revenue.