Integrating Marketing Campaigns to Improve the Overall Customer Experience

August 01, 2018

About Our Client

One of the country’s most trusted financial institutions, our client offers a wide range of banking products and financial services for corporate and retail customers.


Business Problem

On the occasion of the 75th anniversary of India’s Independence, this financial institution wanted to recognize the contribution of the Indian army.

Solutions & Services Provided

The financial institution decided to create a special limited edition debit card for their special account, available for a discounted price of Rs. 99/- (for the physical card) instead of Rs. 299/- and this amount of Rs. 99/- was committed to the children of martyred soldiers.

We developed the microsite for this campaign where citizens could apply for 811 accounts, and also share video messages for the armed forces. We also collected photo/video/text messages from social media channels and showcased them on the microsite.

Creative execution:

The campaign was launched with a print ad and a video message from Gaurav Kapur urging others to share their message as well. Videos were also collected from offline kiosks set-up by the financial institution and were pulled to the microsite as well. After the month-long campaign, the videos were combined into an e-Book to sent to the armed forces.


  • Close to 10,000 messages received for the Fauji
  • Print Ad on 9th August
  • #ThankYouFauji was trending in India on 10th August
  • Total 40 Lakh+ video views
  • 50 Million+ Impressions on Social Media
  • 2 Lakh+ Visits to the Microsite
HGS Digital has over 12 years’ experience building digital solutions and over a decade of experience in delivering successful cloud solutions to leading enterprises. We firmly believe cloud computing can fundamentally change the technology landscape and contribute to business success. Delivering the client’s CMS in a fully managed cloud model empowered them to reduce total cost of ownership (TCO) and achieve digital transformation with improved customer experiences.

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