Case Study: Healthcare

Enhancing the online user experience by eliminating content silos and simplifying the CMS

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About our client

NewYork-Presbyterian Hospital, based in New York City, is the nation’s largest not-for-profit, non-sectarian hospital, with 2,409 beds. The hospital has nearly 2 million inpatient and outpatient visits in a year, including 12,797 deliveries and 195,294 visits to its emergency departments. NewYork-Presbyterian Hospital’s 6,144 affiliated physicians and 19,376 staff provide state-of-the-art inpatient, ambulatory and preventive care in all areas of medicine at five major centers.

Business challenges

NewYork-Presbyterian needed to reengineer and consolidate over 200 public web sites containing over 100,000 pages. Additional challenges included:

  • Retaining converting site visitors by offering current health information tied into the appropriate access to services
  • Empowering departments to own web content
  • Rolling out interactive multimedia strategy and different disease management tools to entice site visitors

The solution

  • Use of pre-built, fully customizable workflow allow each department to express its web personality and still fall within brand standards
  • Website development and implementation on Oracle WebCenter Sites
  • Reduced cost of implementations using well-tested framework
  • Competitive advantage over other organizations by being ahead of the curve

Results/outcomes

  • Enterprise-wide solution for shared authoring of content, multimedia and interactive materials.
  • Faster time-to-market leveraging pre-build modules
  • Create once, publish to all channels simplifies content creation mechanism
  • Visitors from a search engine not only find the targeted information, but also lists of related actionable links resulting in more online appointment requests
  • High ROI through various added functionalities

Visualization of project outcomes

NewYork-Presbyterian Hospital Website Homepage

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