Enhancing the Online User Experience by Eliminating Content Silos & Simplifying the CMS

May 15, 2018
NewYork-Presbyterian

About Our Client

NewYork-Presbyterian LogoNewYork-Presbyterian Hospital, based in New York City, is the nation’s largest not-for-profit, non-sectarian hospital, with 2,409 beds. The hospital has nearly 2 million inpatient and outpatient visits in a year, including 12,797 deliveries and 195,294 visits to its emergency departments. NewYork-Presbyterian Hospital’s 6,144 affiliated physicians and 19,376 staff provide state-of-the-art inpatient, ambulatory and preventive care in all areas of medicine at five major centers.

 

Challenges

  • Re-engineer and consolidate CMS and over 200 public web sites containing over 100,000 pages
  • Retain & convert site visitors by offering current health information tied into the appropriate access to services
  • Empower departments to own web content
  • Roll out interactive multimedia strategy and different disease management tools to entice site visitors

Solutions & Services Provided

  • Use of pre-built, fully customizable workflow allow each department to express its web personality and still fall within brand standards
  • Website development and implementation on Oracle WebCenter Sites
  • Reduced cost of implementations using well-tested framework
  • Competitive advantage over other organizations by being ahead of the curve

Results

  • Enterprise-wide solution for shared authoring of content, multimedia and interactive materials.
  • Faster time-to-market leveraging pre-build modules
  • Create once, publish to all channels simplifies content creation mechanism
  • Visitors from a search engine not only find the targeted information, but also lists of related actionable links resulting in more online appointment requests
  • High ROI through various added functionalities

Visualization of Project Outcomes

NYP.org Homepage

HGS Digital has over 12 years’ experience building digital solutions and over a decade of experience in delivering successful cloud solutions to leading enterprises. We firmly believe cloud computing can fundamentally change the technology landscape and contribute to business success. Delivering the client’s CMS in a fully managed cloud model empowered them to reduce total cost of ownership (TCO) and achieve digital transformation with improved customer experiences.

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